Indian rapper and content creator Santy Sharma has found himself at the center of a viral storm after poking fun at the eye watering cost of Apple’s latest hardware release. Following the unveiling of the iPhone Duo, the tech world was left reeling not just by the innovative foldable design, but by a price tag that reaches approximately 300,000 Indian Rupees, or about 3,100 US dollars. As fans across the globe began complaining about the steep entry fee for the new device, Sharma decided to turn the collective sticker shock into a piece of digital comedy.
The joke arrived in the form of an AI generated image shared on Instagram, depicting Sharma proudly clutching the sleek new smartphone while revealing a large surgical scar across his abdomen. The imagery plays on a long standing internet trope suggesting that some Apple products are so prohibitively expensive that owners must sell a kidney to afford them. By leaning into this dark humor, Sharma captured the frustration and disbelief felt by many consumers who find themselves priced out of the luxury market.
In his caption, Sharma joked that since the iPhone Duo was so expensive he simply had to think outside the box to make it happen. However, recognizing that some followers might take things too literally, he quickly added a disclaimer clarifying that the photo was entirely artificial and meant as a sarcastic commentary on corporate pricing rather than a medical reality. It is a move that resonates deeply with his audience in Ratlam and beyond, blending his persona as an artist with his knack for timely social media satire.
While Apple prepares for the official launch of its first foldable phone on October 23rd, Sharma’s post serves as a reminder of how public perception can shift rapidly when technology meets extreme pricing. For now, while millions may dream of owning the cutting edge device coming out of California, they are more likely to join Sharma in laughing at the absurdity of its cost through memes and viral sketches before actually visiting an Apple store.
