BTS superstar V is bringing his signature style to the world of tech after being named the newest global brand ambassador for Nothing. The collaboration kicks off with a high profile campaign shot in Seoul by photographer Dorothea Sing Zhang, designed to highlight the intersection of technical excellence and authentic self expression. In a statement regarding the partnership, V expressed his excitement about joining such a bold project, noting that the products are deeply rooted in creative expression.
The centerpiece of this partnership is the debut of the Headphone (1) Pro, which Nothing describes as its most advanced audio hardware to date. These headphones boast a sophisticated triple driver architecture and were fine tuned alongside engineers at Metropolis Studios to ensure a neutral sound profile ideal for music producers and creators. Built from a blend of aluminum and titanium for a lightweight yet premium feel, the device includes a ten microphone system for real time adaptive noise cancellation and an impressive battery life reaching up to sixty eight hours.
Nothing co founder and CEO Carl Pei praised V’s instinctive approach to art, stating that the singer’s willingness to experiment with different sounds and ignore traditional formulas makes him the perfect face for the brand. By aligning with someone who constantly pushes boundaries, Pei believes Nothing can better define what technical excellence looks like for a new generation of digital natives and artists.
V joins an elite circle of ambassadors, following in the footsteps of Charli xcx who recently drove massive sales for previous models through her own campaigns. While those earlier versions saw rapid sell outs across Europe, expectations are equally high for this latest release. The Headphone (1) Pro will retail for 399 dollars starting September 29, 2026, and will be available via Amazon, Best Buy in North America, and directly through the company website.
